A couple of weeks ago, our friends at Pogo Charge invited Chris to have a chat with their MD,...
Customer Insight - Assessing 1000+ EV Charging Sites a Year
As you might already know, Dodona eMobility plays a key role for its clients, enabling them to make data-driven decisions when planning their EV charging networks. Dodona’s Co-Founder & VP in the US Chris Chamberlain chats to one such client - PoGo Charge - about how this plays out for them.
The UK’s charging network is expanding rapidly in order to meet the increasing number of electric vehicles (EVs) on the roads. Last year the UK passed a significant milestone - with over 40,000 public EV charging points available nationwide.
Within this exciting context, PoGo Charge is hard at work achieving its vision of becoming the UK’s leading provider of rapid EV charging stations. The assessment of potential charging sites for electric vehicles is a complex business, and as Stuart mentions, the PoGo team is currently looking at hundreds if not thousands of these sites a year.
Chris and Stuart discuss the challenges that this creates for the team, but also how Dodona’s platform is able to provide a solution as well as bringing other advantages such as speed and confidence. From their conversation, it is clear that the value of data-driven site assessment is invaluable to the work of PoGo’s network development team.
“Dodona is a tool which we use in our network development team. It's a product that we use to assess and select sites in the UK. It gives us lots of detailed information on traffic flows, points of interest, local competition, as well as electricity availability, and a few other points that we've made bespoke for our own use.”
- Stuart Douglas, Managing Director, PoGo Charge
For anyone looking to build an EV charging network, or currently doing so, I highly recommend using 30 minutes of your time to listen to their conversation! Aside from how they are making the most of Dodona eMobility, Stuart and Chris touch on other topics critical to the building of an effective, nationwide charging infrastructure - including the important role that partnerships can play, and the challenges faced in the early stages of EV adoption.
It seems that the industry is becoming more aware of a need for enhancing customer experience, as this is also a topic on Stuart’s mind. Understanding behavioral insights, and ensuring customer safety and accessibility at charging locations, is evidently an important topic for PoGo, as they work towards their rapid charging goals for the UK.
About Pogo Charge
PoGo Charge is a UK-wide EV charging network offering ultra-rapid, rapid and destination charging for electric vehicle drivers.
Derived from the concept of enabling drivers to ‘Power Up. Go Adventure’, PoGo is being built to help accelerate the UK’s transition to sustainable transportation and play a role in reducing carbon emissions. PoGo charging locations offer multiple charging options, which are regularly serviced and maintained by an experienced team of EV-driving engineers and powered by 100% renewable energy. PoGo works with landlords to identify the right charging locations and then takes care of the installation, operation, and maintenance of its market leading charging technology.
Find out more on their website: https://pogocharge.com/
A marketing professional and content producer of almost 10 years, Lucy has helped steer marketing strategies across a variety of B2B industries, and now applies her research skills to the EV industry.
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